|Let's Talk||FOR MORE OF OUR THOUGHTS ON ANY OF THESE SUBJECTS, OR SIMPLY TO LEARN MORE ABOUT HOW YOUR PROMOTIONAL MARKETING COMPANY CAN BECOME A PART OF A BRAND COMPANY, EMAIL FRED.PARKER@ABRANDCOMPANY.COM|
You've spent years building your company's brand and making it synonymous with your expertise. Your customers trust it. Your hottest prospects know it. When your company becomes a part of A Brand Company, we want you to be able to leverage the equity you have in your brand, not reinvent it.
Variable Cost Structure
Fixed costs can be debilitating. Accounting, Human Resources, IT and other reoccurring non-sales expenses can soak up valuable time and financially drag your business down. When your organization becomes a part of A Brand Company, you get the benefit of a fee structure based on a percentage of your monthly billing. This approach aligns your cost of doing business with the ebb and flow of your natural business cycle.
With A Brand Company’s Variable Cost Structure, a bad month, a bad quarter or a bad year won’t force you to reduce your staff, infrastructure and ultimately your service offerings to your clients. In fact, you'll be able to quickly scale-up in the areas of marketing, purchasing and technology as opportunities arise. The total effect is added value that goes well beyond unit price. Remember, low cost may land the business - but demonstrating real value can keep it around for a long, long time.
Certain buyers value creativity; some buyers say "it's a commodity business." Others tip-toe around the idea. We've embraced it. And, in doing so, we've created a business model that delivers industry-leading value and cost savings for our clients through a unique approach to outsourcing and cost containment. We call them Value Alliances. And they're much more than volume discounts that leverage economies of scale.
When your company becomes a part of A Brand Company, you and your clients will see advantages in branding and marketing, technology, fulfillment and distribution, and global sourcing that other companies simply can't deliver. It's an unfair advantage - and we want your company to have it too.
Business Development Tools
A strong list of prospects and a willingness to hammer the phones has built a lot of businesses. Adding smart tools to the mix has made those same businesses even bigger.
When your company becomes a part of A Brand Company, you instantly have access to an entire suite of tools including integrated email campaigns combined with variable data direct mail, premium-driven dimensional mailers, an assortment of case studies designed for print, web and tablet use, and an intranet that sets the standard for the industry.
You invest a lot just in identifying a prospect. Now take what we've invested to engage them.
Integrated CRM Strategy
The good news is that your business has grown. The bad news is that it may have outgrown your ability to nurture positive working relationships in today's business climate. Do you have an effective way to manage those customer relationships?
When your company becomes a part of A Brand Company, you will have all the advantages of being fully integrated with our CRM technology (Microsoft Dynamics.) CRM blends seamlessly with Outlook email, provides access to email marketing and production data, and incorporates profitability into your reporting. Today, contact management is the name of the game. The question is, are you capable of winning without it?
At many companies receiving an RFP is met with mixed emotions. The excitement of being invited into the game for a substantial piece of business quickly gets undermined by the time, research and labor it takes to complete it.
When your company becomes a part of A Brand Company, you immediately have the infrastructure to leverage content from archived responses. You can also tap into our guidance and counsel on how A Brand Company affiliates have been successful with similar RFP types. Best of all, regardless of when you get the RFP in your hands, you can put it completely in our hands -- to write, design, and even create virtuals of creative ideas. Because our goal is to partner with you in growing your business - not just reap rewards from it.
To learn more about A Brand Company, email Fred.Parker@abrandcompany.com.